Paid Advertising
Search Engine Advertising
Make sense of each and every click...with our state-of-the-art Web Traffic Analytics!
Search Engine Advertising and Pay Per Click (PPC) Advertising provide immediate, tangible methods of driving highly qualified traffic to your website, particularly for seasonal and/or time-sensitive new products. These cost-effective forms of online advertising also generate immediately visible search engine results for your site. At Yeusp SEM, we do not merely manage and optimize your PPC campaign; we actually investigate every single search engine advertising click your site receives! The latest version of our Integrated Web Traffic Analytics Tools (IWTATs) allows us to assess the various aspects of each click, including the origin, visitor path, page view and average time on site. This highly pertinent information empowers us to fully understand the online behavior of all your website visitors, and to then cost-effectively optimize your PPC campaign and landing pages, leading to higher conversion rates.
Pay per Click (PPC) Management Services
YeuspSEM manages the entire process for you. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's search behaviors and shopping habits.
We also manually test individual keywords on which you are bidding at different positions within the search results, at different bid prices, at different times, and different days of the week. With different type of testing, we optimize your campaign for the best possible results.
Web Analytics
In order to make informed marketing decisions and maximize ROI, the key is to understand your visitors. By knowing how visitors find their way to your website, and the source of your visitors, it will be easier to extrapolate the visitors' intension. Our latest version of Integrated Web Traffic Analytics Tools (IWTATs) can just do all these for us. It provides us detail website statistics, like individual visitors' origin, visitor paths, visitor demographics, web traffic geographic distribution and so on. Organized data can then be utilized for optimization purposes.
Website Conversion Auditing
You've spent the time, effort, and money to drive traffic to your website. You may attract thousands, or even millions of visitors to your site every day, but it won't help if they don't become customers. Website Conversion Auditing is a customized service designed to streamline and optimize your website conversion process. It is designed to focus on the usability of your website, and analyze your ability to convert prospects into loyal customers.
The following are the criteria we evaluate:
- Navigation
- Eye scanning principles
- Articulation of unique value proposition
- Confidence building messages
- Process continuity
- Content (persuasiveness, tone, intent)
- Effective calls to action (motivating visitor to act)
Ad Copywriting
YesupSEM PPC copywriting service produce clear and concise ad copy that tells the potential customers exactly what they will find after the link is clicked. We help you to limit the clicks to those people who are truly interested in what you have to offer. We help you to minimize your PPC budget, maximize your conversion.
Landing Page Development
Landing page is the first page on your website that users see when they click on your search engine listing. YesupSEM has our own landing page design standard. Our goal is to improve visitor retention rates and convert more visitors into leads or customers for your business. As well as confirming the visitor that he/she will find what they came looking for. The following are part of our standards when we come to landing page design development:
- Has a clear call to action - fill out a form, order a trial, buy a product, request a catalog, subscribe to a service or even just vote and voice their opinion
- Is not too wordy
- Has pleasing images, product shots
- Includes the price of the product or a price range for services
- Provides a clear incentive to buy - discount, product comparison, service guarantee, support etc.
Webpage Optimization
Website Optimization in YesupSEM is to help you to test different landing pages in order to determine which one drives the most conversions - whether they are sales, sign-ups or downloads. Through these different kinds of testing, multivariate landing page optimization and A/B testing allow us to test different variations of headlines, promotional copy, or images. With the detail website statistics, we will be able to find out which variation resonate the best with their site visitors.
Yesup SEM helps you meet your short term and long term search marketing needs!
Recent research reveals that over 80% of all search engine clicks are based on natural or organic search results. At Yesup SEM we really appreciate the importance of having our client sites achieve first page organic listings for their most competitive keywords. It takes considerable effort and time to achieve these high search engine rankings through ethical and professional search engine optimization, however, so we have strategically combined both SEO and Paid Search Marketing Programs, empowering your site to realize both its short term and long term search marketing needs. Yesup SEM always ensures that your site ranks on the first page of SERPs, and that it receives the highly relevant search engine target traffic it deserves, the type that soon converts into online sales and profits!
